Corporate Design
Good design is more than just good looks. Conceptual and strategic considerations should be translated into a visual context. These considerations are the foundation of good design and communication. The object of corporate design should be to illustrate the company within its context and contemporary setting, while explaining the company’s basic philosophy.
Corporate design is not a luxury for small and medium sized companies, it is a necessity. Your corporate design is a means of communicating with the general public. You communicate with your business partners, customers, and investors, as well as with your employees within the company. Corporate design is a means of influencing internal and external perceptions.
Corporate design is a competitive factor and should be viewed as a long term investment. The purpose of corporate design is to complement form and profile of your activity in a consistent manner.
Frequently, companies keep evolving while their appearance stagnates. Take some time and consider your corporate design.
- Strategic consulting.
- Developing or revamping your corporate design.
- Design of logos, symbols, colour schemes, fonts, layouts.
- Design and usability.
- Integration of your corporate design into your website, intranet, print media, and web based training.
Your advantage for corporate design projects:
- Efficient coordination and management of the entire corporate design project.
- Corporate design the way you want it – without compromise.
- Transparent cost structure through efficient project controlling
- Our project coordinator will manage the whole project for you.
- Analysis and conceptual phase – In this initial stage we analyse your labels and products, your business philosophy, and the business environment within which you operate.
- Based on this analysis we identify unique elements of your company, products, and services.
- The initial concept is placed in a preliminary visual context in the form of a mock-up.
- Presentation of the mock-up and joint selection of designs/layout.
- Changes, alternative versions, and improvements to the design, based on the results of the initial presentation and on your approval.
- Final product presentation pending your approval.
Challenges of corporate design:
- To create a graphic design, which is unique, distinctive, and up to date.
- Corporate design may define and strengthen your position within your market.
- To define your company's identity.
- To communicate your company's philosophy and corporate identity.
- To strengthen and maintain your company's established identity and present it in an optimal fashion.
